How can Stella maintain their brand position and the public’s perception of the brand?
D&AD brief: Cut foodwaste with a device, service or publication from Hellmann’s
40% of India’s food is wasted, in part, because only 4% travels in refrigerated trucks. Hellmann’s paint the trucks white, reducing the internal temperature by 15%
How do we use the media’s class biases to get the Evening Standard talking about foxhunting?
The Guardian sets up fixed viewing binoculars across the river from MI5
Our data is tracked and sold to advertisers. So The Guardian turns this back on those tracking us through topical Facebook-style suggested ads in DOOH sites
6 sheet poster and ambient
A CHECK ON POWER
48 sheet poster and ambient
Laptop webcam stickers have the logo printed backwards on the sticky side.
Free with Saturday magazine
In an age where people don’t trust power, who keeps the powerful honest?
The Guardian has the ethos and the investigative journalism prowess to keep power in check
The cleaning power of tide, once passed through the digestive system of a 12 year-old American boy
Fly posted outside the Russian embassy
PENSIONS ARE TAX AVOIDANCE
The gig economy means fewer people are getting pensions, how can we get people to sign up while they’re thinking about finances?
Reposition pensions as tax avoidance.
LEGAL & GENERAL
How does BT speak to a younger audience about the idea of home?We give BT a positive purpose by harnessing its infrastructure to help those most in need of a home
To get a bank account you need a phone number and an address.
Using what.3.words, BT gives its 40,000 phone boxes addresses
Dial tone replaced with audio instructions (18% of audience is illiterate)
The biggest barrier facing a homeless person is getting a bank account
GIVING EVERYONE A PLACE TO CALL HOME
OOH posters in phone box doors
Discarded mattresses and recycled festival sleeping bags (many of which are donated to the homeless) serve as media space
To overcome the lack of a letter box, the proof of address is sent out disguised as a ‘call girl’ card. The card is distinguishable, yet will likely go unnoticed by the general public. The illicit image can be removed if necessary
Why do we wait an hour to get to sleep when we expect control and immediacy in the rest of our lives?
DREAM ON DEMAND
Pantone 448C was chosen for plank packaging partially because it doesn’t look like a specific brand. Which means it stands out at POS
OWN THE BAN
potential to preemptively bring out ‘warning labels’ for packaging and print
John Smith’s buys Pantone 448C, (just as Cadbury’s and Tiffany’s own their colours) renames it and can charge other brands for its use
Over five years, the branding goes from a simplified logo to an embossed can to just Pantone 448C
Blank packaging is coming for alcohol.It’s being pushed for in Australia and tested in NI. So how do we future proof brand identity?
John Smith’s rebrands, adopting Pantone 448C as the brand colour, before it is made compulsory by law
Once the ban is introduced, all beers will hav to use John Smith’s colour
How do we drive membership signup for labour?
We make Labour’s stance on utilities more tangible. High energy costs mean many people face a choice between heating and eating. Yet there is no energy-efficient cookbook on the market. A membership to labour is included in the price of the book
We are Joe and Nick.
Like most people, we don’t really like ads. So for most of our work, adverts aren’t the starting point.
Nick does the copy, he’s traditionally educated and speaks three languages.
Joe does the art, he isn’t traditionally anything and mumbles a lot.
We won graphite at New Blood, silver at Creative Conscience, and a vinegar at Chip Shop.
Graham Fink once described something we did as ‘alright'.
How do we make climate change real for the few people in a position to affect it?
Give the CEOs of major companies a carrot for their ego and a stick for their luxurious lifestyle
The entire campaign is unbranded. WWF’s logo has already convinced everyone it’s ever going to convince
C-suite executives of major companies are sent aerial shots of their holiday homes. Using a photosensitive ink the original image can erode, revealing the house in ruins and a message (below)
WHAT WILL YOUR LEGACY BE?
National Portrait Gallery invites CEOs of select companies to the opening of an exhibition ‘in their honor’. It lays down the gauntlet in front of the press and public
REFLECT THE BADGE
In low-income countries, half of road fatalities are pedestrians, cyclists and motorcyclists. Poor street lighting leaves them invisible
The Premier League’s immense popularity across Asia, Africa and South America puts it in a unique position to solve this problem
By using 3M for the badges, names and numbers, each of the 7 million Premier League shirts sold annually becomes a potential life-saver at almost no extra cost
The huge fakes market already produces identical copies. But we can guarantee this by announcing that 3M is the sign of an authentic shirt
A topical in response to the KFC chicken shortage. Was taken to client and won Vinegar at Chip Shop